Delivering for Best-in-Class Wholesaler-Distributors
Benj Cohen founded Proton.ai to help distributors harness cutting-edge artificial intelligence and dominate the digital age. He learned about distribution firsthand at Benco Dental, a business started by his great grandfather. While Benj was studying Applied Math and Data Science at Harvard University, he saw an opportunity to apply innovative technology to distribution, enabling distributors to sell more in modern markets.

5 Questions to Ask Your AI Vendor – Leveraging the Power of AI #6

AI will create trillions in business value within the next few years, but that cash won’t be distributed evenly. Not all AI is equal, and only distributors who invest in the right AI will profit. Knowing what questions to ask your AI vendor will put you in the position to capitalize on the AI value [...]

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The Key to Defensibility in the Digital Age – Leveraging the Power of AI #5

The problem with most new technologies is that they quickly become obsolete. This is frustrating for distributors who are always trying to keep up with the newest thing. But AI should be viewed differently. Unlike other developments, it won’t be swept away by accelerating waves of innovation. AI does not merely endure: it adapts and [...]

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AI Makes Customer Service Profitable and Here Is How – Leveraging the Power of AI #4

Customer service is a big cost center for distributors. It doesn’t have to be. Customer service (CS) reps speak with buyers and decision makers every day. Each conversation is a sales opportunity, but one that CS reps aren’t equipped to take advantage of. Artificial Intelligence (AI) can change this by empowering customer service to make [...]

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How to Boost Sales Online with AI – Leveraging the Power of AI #3

Over the past few years B2B distributors have learned from successful B2C companies and embraced online sales. Today, distributors must do so again and further update their e-commerce platforms. AI-driven personalization will help distributors sell more across all their online sales channels. Distributors can examine profitable B2C companies and pick up on the strategies that [...]

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What Is AI? – Leveraging the Power of AI #2

Businesses succeed by using AI in many ways. Whether that is Amazon growing revenue with personalized product pitches, or UPS routing drivers efficiently to minimize costs, the bottom line is that AI gives users a competitive advantage. My previous post explains why distributors are primed to benefit from AI. In this post I’ll go further [...]

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How AI Will Impact Distribution – Leveraging the Power of AI #1

Companies like Amazon and Netflix have used cutting-edge Artificial Intelligence (AI) tools to drive growth and disrupt business-to-consumer (B2C) markets. Business-to-business (B2B) distributors have been slow to adapt this technology, however. This will soon change. B2B distributors that leverage the power of AI technology have the potential to turbocharge revenue and disrupt their own markets. [...]

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