To ensure a successful launch of your sponsor marketing campaign with NAW/MDM, please refer to the ad material specifications outlined below. These guidelines are designed to help you achieve optimal results and effectively engage our exclusive audience of wholesale distribution executives.
We’re excited to collaborate with you and amplify your marketing strategy. For any questions or assistance, feel free to reach out to us at [email protected].
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MDM Content Syndication
Your content. Our leads.
Already have high-quality educational content? Let us help you maximize its impact. Submit your own whitepaper, case study, report, or other expert-driven asset, and we’ll promote it to our audience of senior-level distribution executives—driving traffic and capturing leads through a gated landing page on MDM.com.
Program Elements
- Hosting of your content on a dedicated gated landing page on MDM.com
- Two dedicated email promotions to MDM’s distribution executive audience
- Four banner ads in MDM Update Newsletter
- Two LinkedIn posts from MDM promoting your whitepaper
- 5,000 display ad impressions on MDM.com
- 30-day lead report with download and engagement insights
Art Specifications for the MDM.com Landing Page
- Hero Graphic for the page: 1350×650 pixels at 72dpi
- Thumbnail image for Whitepaper web section (400×225 at 72dpi)
- Description of the content syndication with suggested three bullets for learning objectives
- Company logo in PNG or JPG
- Lead Time: Submit assets 10 business days before the first of the month
Art Specifications for the Sponsored Emails
- HTML file sized at 600 pixels wide
- Subject line and Preheader text provided by sponsor
- Lead Time: Submit assets 10 business days before the first of the month
Alternative: Provide one hero graphic 600×200 pixels with copy in word
Art Specifications for the MDM Update Newsletter Banner Ads
- Banner Size: 600px (W) x 100px (H) at 72 dpi
- Accepted Formats: JPG, PNG, GIF (150KB max)
- Click URL: Include destination link
- Lead Time: Submit assets 10 business days the first of the month
Art Specifications for the LinkedIn Posts
- Accepted Formats: JPG, PNG, GIF only, 150KB max, static or dynamic. Recommended animation length 15 seconds.
- Image Size: 1080×1080 or 1200×627 preferred at 72 dpi
- Artwork: Minimum of four graphic (picture or video)
- Click URL: Include destination link (can vary per post)
- Post Copy: Provide copy with links and hashtags to accompany each graphic
- Lead Time: Submit assets 10 business days before the first of the month
Art Specifications for the MDM.com Display Banner Ads
- Accepted Formats: JPG, PNG, GIF (40KB max)
- Click URL: Include destination link
- Lead Time: Submit assets 10 business days before the first of the month
Provide materials for all ad sizes for participation in the program.
| SIZES: | Length x Height |
| Large Leaderboard | 970 x 90 |
| Feature | 510 x 90 |
| Leaderboard | 728 x 90 |
| Medium Rectangle | 300 x 250 |
| Text Ad: Inline Thumbnail + title and 30 words of copy | 400 x 225 |
Submit assets 10 business days before program start which is the first of the month.
Two spots available per month.
MDM.com Display Banner Ads
MDM website advertising provides a consistent branding opportunity alongside our highly valued editorial content. Reach wholesale distribution industry decision-makers and drive readers to your website.
Program Elements
- Location: Five banner ads placements throughout the MDM.com website
- Impressions: Campaign runs until 5,000 guaranteed impressions
Art Specifications
- Accepted Formats: JPG, PNG, GIF only (40KB max) static or dynamic, recommended animation length 15 seconds
- Click URL: Include destination link to sponsors desired landing page for final conversion
- Lead Time: Submit assets 10 business days before start
Provide materials for all ad sizes for participation in the program.
| SIZES: | Length x Height |
| Large Leaderboard | 970 x 90 |
| Feature | 510 x 90 |
| Leaderboard | 728 x 90 |
| Medium Rectangle | 300 x 250 |
| Text Ad: Inline Thumbnail + title and 30 words of copy | 200 x 125 |
MDM.com Popup Ad
High-Visibility Placement. Performance-Based Pricing.
Capture attention instantly with a pop-up ad on MDM.com, seen by industry decision-makers as they land on the site.
Program Elements
- Location: Homepage + all other landing pages
- Impressions: Campaign runs until 5,000 guaranteed impressions
Art Specifications
- Recommended Size: 400–600px (W) x 300–700px (H)
- Accepted Formats: JPG, PNG, GIF (150KB max)
- Click URL: Include destination link
- Lead Time: Submit assets 10 business days before start
MDM.com Digital Retargeting Ads
Keeps a sponsor’s brand visible to engaged industry decision-makers who have already visited MDM’s website, by serving ads across third-party websites and search platforms, not on MDM.com itself. This extended visibility reinforces awareness, strengthens brand recall, and creates more opportunities for conversion.
Program Elements
- Ads served to MDM website visitors within the last 180 days
- Five standard ad sizes for broad coverage across devices
- Strategic frequency to keep your brand top-of-mind
- Campaign performance reporting
Art Specifications
- Accepted Formats: JPG, PNG, GIF (40KB max)
- Click URL: Include destination link
- Lead Time: Submit assets 10 business days before start
Provide all ad sizes to support complete program:
| SIZES: | w x h |
| Half page | 300 x 600 |
| Wide Skyscraper | 160 x 600 |
| Billboard | 970 x 250 |
| Medium Rectangle | 300 x 250 |
| Leaderboard | 728 x 90 |
Programs launch is the first of each month. One spot per month available.
MDM Social Media Blitz
Get more exposure and engagement through MDM social channels: Facebook, LinkedIn and Twitter reaching over 15,000 MDM followers per post.
Program Elements
- 6 posts within 30 days across MDM social channels
- Pacing strategy to optimize frequency and minimize ad fatigue
- Up to 6 different artwork/copy versions to provide fresh content (4 minimum)
- Post results two weeks after 30-day campaign ends
Art Specifications
- Accepted Formats: JPG, PNG, GIF (150KB max)
- Image Size: 1080×1080 or 1200×627 preferred at 72 dpi
- Artwork: Minimum of four graphic (picture or video)
- Click URL: Include destination link (can vary per post)
- Post Copy: Provide copy with links and hashtags to accompany graphic
- Lead Time: Submit assets 10 business days before start
Programs launch is the first of each month. One spot per month available.
MDM Sponsored Email Send
Your Message. Our Audience.
Get your message directly into the inboxes of distribution industry decision-makers with a sponsored email send. You supply the creative—we handle the deployment. A high-visibility way to promote webinars, products, reports, etc. to a qualified B2B audience.
Program Elements
- Final approval of test email
- Distribution to an opt-in audience of 12,000+ distribution executives
- Email Performance Report (provided two weeks post-send)
Art Specifications
- HTML file sized at 600 pixels wide
- Subject line and preheader: provided by sponsor
- Lead Time: Submit assets 10 business days in advance of send date
Two sends per month. First and third Tuesdays.
Scheduled on a first come, first served basis.
MDM Update Newsletter Banner Ad
Maximize your reach with an MDM Update Banner Ad insert. An exclusive opportunity to showcase your brand inside one of the industry’s most-read newsletters. This program is designed to capture attention, drive clicks, and keep your company top-of-mind with distribution leaders.
Program Elements
- Insert of two banner ads with sponsor provided link in one send of MDM update
- Distribution to full subscriber audience of 12,000+ distribution executives
- Banner performance report provided two weeks post-send
Art Specifications
- Banner Size: 600px (W) x 100px (H) at 72 dpi
- Accepted Formats: JPG, PNG, GIF only (150KB max)
- Click URL: Include destination link to sponsors desired landing page for final conversion
- Lead Time: Submit assets 10 business days before start
Start Generating More Leads
Reach out to our Sales Team to discuss your marketing goals and develop a strategy.
