George Keeley serves as general counsel for NAW. Keeley is a partner with the firm Keeley, Kuenn & Reid, concentrating in the areas of trade association law, distribution law, antitrust and trade regulation, employment, regulatory matters and cooperative legal combinations. In addition to NAW, he provides guidance to the NAW Institute for Distribution Excellence – NAW’s research and educational unit – and the NAW Political Action Committee. He also provides legal services to a number of NAW’s member distribution trade associations.