Wholesale Distribution Intelligence Software to Help Expand Your Business
NAW Analytics, formerly known as MDM Analytics, has been a trusted intelligence platform for more than 30 years and is the leading market analytics resource for electrical, industrial, and construction product sales information in North America.ย
We provide market profile reports, modeling tools, and customized research to support our clientsโ unique needs, product portfolios, and markets served. Instead of relying solely on internal sales history, our wholesale distribution industry software models project total market demand across industries, geographies, and product categories.
TRUSTED BY LEADING WHOLESALE DISTRIBUTORS AND MANUFACTURERS
Pinpoint Growth Opportunities
with NAW Analytics
Market Prospector
Market Prospector is a SaaS tool that empowers you to identify your companyโs marketplace opportunities by comparing your customer data to complete marketplace demand data.
Find gaps in your strategy to outpace your competition and improve profitability.
Cleanse and Append
Our Cleanse and Append service updates and appends existing account data to your CRM to increase accuracy and organization.
This wholesale distribution account data uniquely includes DUNS firmographic data, NAICS or SIC codes, and market demand estimates by product category.
Forecasting and Backcasting
Access our various forecasting and backcasting models to improve ongoing measures at your business.
We provide figures down to the postal code level for over 200 product categories, helping you project future performance with confidence.
Unlock backcasting that validates model performance against historical demand.
With our B2B market intelligence software, you can conduct a five-year backward and forward time series analysis to improve your strategy and ensure future success.
Reports
Purchase one-off reports from Market Prospector.
Consultants, private equity firms, and investment banks can benefit from identifying marketplace opportunities without subscribing to the full tool.
Common NAW Analytics Use Cases
Strategic
Planning
Leverage demand data to optimize marketing resources, human capital, benchmarking, and wallet share analysis.
Territory Expansion
Identify definitive product demand by region to expand your market share.
Product
Expansion
Analyze market demand to identify complementary products to distribute.
Industry
Expansion
Pinpoint areas for market penetration and untapped potential.
Executive Board Reporting
Better understand and report on your market share and potential.
Not sure where to start with data analytics?
Download our free eBook!
Data has never been more accessible, nor has it ever been more critical to a distributorโs success. But simply obtaining data is just a starting point. How you use and analyze the data will ultimately determine its impact on your business.
This eBook introduces distributors to the benefits of analytics, including how data-informed decisions can help a company analyze market potential, profile customers, and better target prospects โ all of which can grow revenue, reduce costs, and improve profitability.
Hear Why Our Clients
Choose NAW Analytics
CEO
Vallen
Senior Vice President, Marketing
Graybar
Get Started with NAW Analytics
Frequently Asked Questions
About NAW Analytics
NAW Analytics, formerly known as MDM Analytics, supports wholesale distributors in the electrical, industrial, and construction industries.
Our product, economic, and prospect demand is updated on a quarterly basis.
A standard report from Market Prospector can be created and run in minutes. For more complex reporting projects and forecasting, it can take longer based on the scope of the project requested.
Yes. Clients can review a Proof of Concept file to validate format, usability, and integration before full production.
Our proprietary model is fueled by public regulatory data, private data sources, and data from our partnership with the Leeds School of Business at The University of Colorado.
As a Market Prospector customer, you can export files that you can upload to your CRM. Custom report purchases are delivered in the same format and can also be easily uploaded into your CRM.
We’re developing API capabilities for Market Prospector customers in the near futureโstay tuned!
