Patricia Rausch is the VP of Research & Innovation at NAW.
She leads NAW’s research and innovation strategy, focused on building industry intelligence, advancing applied AI, and delivering actionable insights for wholesale distribution executives. Her work includes overseeing the development of Nucleus, NAW’s AI-powered knowledge platform, and shaping a modern research ecosystem that connects data, content, and member needs in real time.
Previously, Rausch served as Executive Director of the Association Executive Council (AEC), where she drove executive-level programming and partnerships across NAW’s network of national associations.
Prior to joining NAW, she spent 14 years at the Leadership Institute, where she built and scaled national training programs spanning career development, political operations, and fundraising. She began her career working on federal, state, and local political campaigns and grassroots initiatives nationwide.
