Description
This book is about helping you build a vision that is the right one for your company and then taking all the needed action to execute your vision. It provides advice for helping you make investments, mobilize people, and ultimately, get results from your digital investments. We help you explore marketplace changes and share ideas about using digital tools to meet these changes. We also offer tools you can use to adjust your company’s business model and capabilities, and help you launch an action plan to move your company in the right direction.