No one should be surprised that President Trump is doing what he said he would do. However, the sheer pace of his policy and personnel actions has D.C. spinning, and those of us trying to keep up earning our keep. The recent series of tariff announcements from President Trump will have an impact on our economy broadly and our industry specifically. We are working with the White House and congressional allies to explain the real-world impact on inflation, cash flow, investment, supply chain strategies, inventory and our abilities to resource and grow our companies.
So far, the President has followed a strategy of announcing a significant policy change with an effective date weeks in the future and then using that time to negotiate. We saw the 30-day delay on Canada and Mexico tariffs and anticipate some level of moderation in the last round of announcements (details below). However, the key to working with President Trump is to negotiate, tell your story and share the real-world impacts. That is how NAW is approaching this round of announcements by telling the distribution story.
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