March 7, 2024 @ 1:00 pm | Virtual

While over half of distribution leaders believe they are advancing their company’s data capabilities at least as fast as their peers, almost all agree that they haven’t achieved the level of data maturity they ultimately aspire to – and see the next 3 years as a critical window making significant strides towards being data-driven.

What challenges and opportunities do distribution executives see as they pursue their data ambitions? How will these be reflected in what gets prioritized, invested in, and implemented?

This new research, conducted with over 200 senior distribution executives reveals critical sector-wide insights about how leaders are progressing against their data goals, where gaps may exist, and how deep data capabilities can unlock new value and competitiveness.