May 10, 2023 | Virtual

In this webinar, co-organized by McKinsey and NAW, McKinsey leaders share their latest thinking on how to preserve margins through pricing and category management, and lead a panel discussion with executives who have successfully navigated similar challenges. Taking an integrated approach to pricing and category management is becoming ever more crucial given today’s macro trends. While many companies struggle to manage the increasingly complex recipe, this webinar will introduce a codified approach and tools to help develop and implement steps to preserve growth and deliver value.