In 2021, B2B marketplace sales surged 131% to $56B, according to Digital Commerce 360. Digitization is now an essential part of B2B operations, and a marketplace strategy naturally follows. This gives rise to an opportunity to put your stake in the ground as an industry leader. In this session, Nautical Commerce’s Founder and CEO, Ryan Lee, will discuss:

• How to own your industry with the marketplace model

• The resources necessary to launch a marketplace

• The steps for a phased approach to digitization