Practical Strategies for Business Model Evolution
Navigate Distributionโs Rapid Transformation
Disruption is reshaping distribution – sales, digital, data, and culture are evolving faster than ever. AI is accelerating this shift, and traditional structures are giving way to agile, networked teams. SHIFT equips you with actionable insights, peer-driven discussions, and first access to AI applications built for distribution.
In addition to the mainstage and breakout programming, attendees will participate in focused strategy discussions with their cohort of choice.
SHIFT features four distinct, well-focused cohort tracks of instrumental content, each designed to show distributors how to:
- Build a ‘strong(er)’ hybrid sales organization
- Benefit from the ceaseless digital advancements youโre bound to face,
- Build a high-performing team to attract and retain talent, and
- Reinforce your organization by applying data analytics that will clarify and allow you to adjust your KPIโs.
Digital Cohort
Smarter Tech, Seamless Integration
Learn how to:
- Overcome resistance to new digital platforms
- Integrate technology seamlessly without disrupting operations
- Sequence modernization without destabilizing legacy operations
Perfect for:
CEO / President; COO, Financial Leaders; Data/Sales Analysts; Marketing Leaders; BI Managers
Data Analytics Cohort
Unlock the Power of Data to Drive Profitability
Learn how to:
- Leverage underutilized proprietary data for strategic insights
- Improve customer segmentation to boost margins
- Overcome resistance to data-driven decision-making
Perfect for:
Tech Leaders โ CTO; CIO; CX Director / Managers; Marketing Leaders โ CMO, VP; Operational Leaders โ CFO, COO, CEO, President
Culture Cohort
Build and Retain a Future-Ready Workforce
Learn how to:
- Unify teams through constant change and disruption
- Align workplace culture with Gen Z and Millennial expectations
- Sustain energy and accountability through transformation
Perfect for:
CEO / President; Human Resources; Marketing; Operations; Organization Development; Talent Acquisition
Hybrid Sales Cohort
Optimize Revenue Strategies
Learn how to:
- Modernize coverage without sacrificing margin
- Align pricing and incentives with hybrid models
- Motivate teams to adopt new selling behaviors
Perfect for:
CEO / President; VP Sales & Marketing; Marketing & Sales Directors; Sales Managers
SALES MODEL to create leaner and stronger teams that have the ability to drive more revenue
CULTURE to break down silos and create cross functional, integrated teams that work together to meet/exceed customer expectations
DIGITAL STRATEGY to drive and nurture leads that result in expedited closing times for salespeople
DATA TACTICS to support sales and increase productivity through omnichannel tools
Which Ticket Is Right for Me?
NAW Member Ticket
$1,295
This ticket is available to all NAW Wholesaler-Distributors Members
MDM Premium Subscriber Ticket
(Wholesaler-Distributor)
$1,995
This ticket is available to MDM Premium Subscribers who are employed by wholesale distribution companies.
Price is not transferable to non-MDM Premium Subscribers. Only valid for Annual Subscription.
Non-MDM Premium + SHIFT
(Wholesaler-Distributor)
$2,745
Not a NAW or Premium Member? Gain full access to SHIFT plus a year of MDM Premium through this exclusive bundle for nonmembers who are employed by distribution companies.
Save $100 on the bundle
NAW Affiliate Member Ticket
$2,495
This ticket is available to all NAW Affiliate Members.
MDM Premium Subscriber Ticket
(Non-Wholesaler-Distributor)
$2,995
This ticket is available to MDM Premium Subscribers who are NOT employed by wholesale-distribution companies.
Price is not transferable to non-MDM Premium Subscribers. Only valid for Annual Subscription.
Non-MDM Premium + SHIFT
(Non-Wholesaler-Distributor)
$3,745
Not a NAW or Premium Member? Gain full access to SHIFT plus a year of MDM Premium through this exclusive bundle for nonmembers who are NOT employed by distribution companies.
Save $100 on the bundle
Leaders & Innovators at past SHIFT
ABC Supply Co Inc
Acumental B2B
Airframe Group
AIS Industrial & Construction Supply
ARG Industrial
Baird
Benco Dental Co
Building Products Inc.
Celveland Steel Container
DCA Delta Cable Americas
Eastern Industrial Supplies, Inc.
Endries International, Inc.
Famous Supply
Field Fastener
First Supply LLC
Graybar Electric Co Inc
George T. Sanders Co
Hajoca Corporation
helix
HM Cragg
Hydradyne LLC
IBT Industrial Solutions
INPACS
John Brooks Company Limited
Johnston Industrial Supply
Lansing Building Products
LINC Systems
Locke Supply Co.
McKinsey & Co.
Mcnaughton McKay
Motion
MSC Industrial Supply
MSI Tex, Inc.
ORS Nasco
Panduit Corp
Pipeline Packaging
Pricing for Distributors
Promelsa
Promotores Electricos SA
Proton AI
Q-PAC
Ramco Innovations
RelaDyne LLC
Replenex
Richelieu Hardware Ltd.
Rocket Industrial
RS Americas
Schilling Supply Company
Sikich
SMC Electric Supply
Sonepar
Specialty Products & Insulation
Speedy Labs
Swish
T&S Brass
Triple S
UCS Forest Group
Valin Corporation
WD-40 Company
Wesco
Winsupply
Hotel: The Inverness Denver
200 Inverness Drive West Englewood, Colorado 80112 USA
We will have a room block for May 18- 20ย available at a special group room. For support emailย [email protected]
Agenda
All times are in Mountain Time
Tuesday Day 1 – May 18
10:00 am โ Registration Open
2:00 pm โ Mainstage Session
4:00 pm โ Introductory Roundtable with your Pre-Selected Cohort
(Attendees select one cohort for the event upon registration: Hybrid Sales, Digital, Data Analytics, Culture)
6:00 – 7:30 pm โ Welcome Reception
7:30 – 8:30 pm โ Women in Distribution Forum
(Pre-Registration Required – Open to All)
Wednesday Day 2 – May 19
7:00 am โ Breakfast
8:00 am โ Mainstage Sessions
9:45 am โ Educational Sessions
(Attendees self-select breakout on the day of the event)
10:45 am โ Roundtable with your pre-selected Cohort
(Attendees select oneโฏcohort for theโฏeventโฏupon registration: Hybrid Sales, Digital, DataโฏAnalytics,โฏCulture)
11:45 am โ Lunch
12:30 pm โ Mainstage Sessions:
3:00 pm โ Educational Sessions
(Attendees self-select breakout on the day of the event)
4:00 pm โ Roundtable with your pre-selected Cohort
(Attendees select one cohort for the event upon registration: Hybrid Sales, Digital, Data Analytics, Culture)
6:00 – 7:30 pm โ Evening Reception
Thursday Day 3 – May 20
8:00 am โ Breakfast
8:45 am โ Mainstage Sessions
11:00 am โ Program Concludes
A few of our confirmed Speakers
Mike Hockett
Executive Editor
Modern Distribution Management
Patti Raush
VP of Research & Innovation
NAW
Maxx Silvan
Government Relations Manager
NAW
Brian Wild
Chief Government Relations Officer
NAW
Vesna Brajkovic
Senior Editor
Modern Distribution Management
Donnie Williamson
Director of Analytics
NAW
Attendee FAQ
WHAT IS A COHORT?:
During registration, attendees select a tailored cohort [Hybrid Sales, Digital, Data Analytics, or Culture] designed around their professional interests and expertise.
These cohorts create intimate networking opportunities, pairing participants with like-minded peers to exchange ideas, share best practices and collaborate on common goals.
Your selected cohort will meet 3 times during your time at SHIFT, allowing you to participate in meaningful conversations with individuals who share your challenges and can help you identify transformative next steps for your business.
HOW DO I PICK EDUCATIONAL SESSIONS?:
Vote with your feet on the day of the event to hear from subject matter experts on the topics that matter most to you and your business.
The educational sessions you opt into on May 13th do not need to be under the same umbrella as your selected cohort and are intentionally designed for cross-functional learning. We encourage you to attend sessions focused on other functions to hear how peers across the organization are tackling similar challenges and see your own work through a different lens.
HOW DO I PRE-REGISTER FOR AN OPTIONAL ACTIVITY LISTED ON THE AGENDA?:
When you register for the full SHIFT event, you will be prompted regarding the optional activities throughout the agenda.
If you do not register for an activity at the time you sign up to attend SHIFT, you can email [email protected] to opt-in.
Some activities have maximum capacities so please register as soon as you are able.
Challenge. Collaborate. Change the Model.
SHIFT | The Future of Distribution
welcomes a dialogue on the topics that matter the most to distributors โ with distribution leaders in the spotlight.
Sharpen Your Competitive Edge!
Bringing the best minds in distribution together โ across sales, digital, data analytic, and culture โ to share ideas and network to build your organization of the future: Hybrid Sales, Powered by Digital, Built on Data Analytics, Sustained by Culture.
Our agenda includes main stage sessions on transformational strategy, change management and case studies shared by highly successful distribution leaders who have guided teams โ small, medium and very large โ forward.
Thank you to our Strategic Partners:
Sponsorship Opportunities
Contact Adam Isenberg at [email protected] to learn about sponsorship opportunities.
Cancellation Policy
Any cancelation received 120 days prior to the start date of this event will be refunded 100%. Cancellations received between 120 and 30 days before the start date of this event will be held as a credit that your organization can apply to any event registration fee for employees of the same company for 18 months from the cancelation date. Any cancellations closer to an event than 30 days will not be eligible to receive a credit. All cancellations must be sent to [email protected] for processing. Any credits unused after 18 months from the cancelation date will be written off.
