Meet the Moment
How Distributors Can Meet and Exceed Evolving Buyer Expectation
Thursday October 9, 2025 @ 1PM ET | Virtual
Today’s B2B buyers have raised the bar. They demand speed, accuracy and transparency at every step of the purchase process and expect digital platforms to deliver. With B2B eCommerce now accounting for 24% of U.S. sales and projected to hit almost 28% by 2028, distributors face critical challenges. Disconnected systems, complex pricing models and poor digital experiences erode buyer trust.
Join PROS expert John Bruno and ADI Global’s John Carberry to explore how eCommerce in distribution can meet the moment. Discover actionable strategies to connect systems, adapt to evolving buyer behaviors and build loyalty through efficient, seamless digital interactions.
Meet the speakers:
John Bruno
Vice President of Strategy
PROS
John Bruno has responsibility for corporate strategy, growth marketing, and analyst relations. In his role he helps shape messaging and positioning, product pricing and packaging, product direction, and technology partnerships. Prior to PROS, John most recently served as the Head of Product at Elastic Path Software, the industry’s first headless eCommerce platform. Before Elastic Path Software, John spent 5 years at Forrester Research as the lead research analyst covering sales force automation, CPQ, pricing, and eCommerce.
John has worked with many Fortune 1000 brands, manufacturers, and retailers advising and shaping their digital and customer engagement strategies, and he has been frequently cited and published in major outlets including the Wall Street Journal, AdWeek, Forbes, Business Insider, and more.
John Carberry
Vice President, Global Strategic Pricing and Analytics
ADI Global Distribution
John Carberry is a seasoned professional with over fifteen years of experience in pricing strategy, data analytics, and digital transformation within fortune 500 companies. Currently serving as the Vice President, Global Strategic Pricing and Analytics at ADI Global Distribution, John leads a diverse team across 10+ countries, managing pricing for over 110,000 customers and 300,000 products. His expertise in leveraging technology and data science has driven significant improvements in gross margins and operating profits.
John’s career highlights include the Global Implementation of PROs Cloud Pricing Software, strategic pricing integration for major acquisitions, and the development of innovative data monetization strategies. He has a proven track record of enhancing business processes through Six Sigma methodologies and advanced analytics. John holds an MBA from Syracuse University.
Mike Hockett
Executive Editor
Modern Distribution Management
Mike Hockett is MDM’s executive editor, having joined the publication in March 2022. He oversees MDM’s editorial content and direction, coordinates with contributing authors, conducts interviews with executives in the wholesale distribution space and serves as the editorial face of MDM at industry events. He has extensively covered the distribution and manufacturing sectors since 2014. Hockett earned a degree in print journalism from the University of Wisconsin-Eau Claire and works from his home in Madison, Wisconsin.
This webcast sponsored by:
