This webinar will complement Tom McFadyen’s Marketplace Best Practices book that covers the marketplace operator opportunity for wholesaler-distributors. The topic will cover the what, why, who, and how of the B2B marketplace space in terms of what constitutes a marketplace, why is the marketplace model so hot, who is currently capitalizing, and how can your organization get started with the marketplace model. This will be a tandem educational lecture with two presenters, one expert from McFadyen and one practitioner from a wholesale-distributor.

To note: this webinar was formerly titled “The Marketplace Master Class for Wholesale-Distribution.” The content of the webinar has not changed.