NAW Innovators Summit
NAW’s technology showcase, designed to accelerate participants’ investment in game-changing solutions tailored specifically to America’s largest distribution companies. The Innovators Summit features main stage presentations from the founders of cutting-edge startups, focused on innovation in the areas of artificial intelligence, digitization, automation, and eCommerce. Presentations are followed by private meeting opportunities with each of the founders, providing distribution CEOs and technology executives with the information and partnerships they need to design their technology investment roadmap.
Date: September 15-17, 2025
Location: Austin Texas: Omni Austin Hotel Downtown, 700 San Jacinto, E 8th St, Austin TX 78701
Time: The event kicks off in the afternoon on September 15 and ends in the afternoon on September 17.

Who Should Attend?
Attendance is reserved for top-decisions making executives within leading distribution firms across the nation focused on innovation and technology solutions to drive change and optimize operations.
Why Attend?
- Fast-track your future: Discover game-changing solutions from our hand-picked startups focused on AI, digitization, automation, and eCommerce.
- Stay ahead of the curve: Gain exclusive insights from leading innovators, shaping your investment roadmap for success.
- Meet 1-1 with Top Tech Innovators: Schedule private meetings with CEOs of tech innovators to discuss cutting-edge tech for your company’s needs.
- Rise above the competition: Equip your business with the tools and partnerships to conquer the evolving distribution landscape.
- Insider Access: Get the inside scoop in an off-the-record, invite-only, no pay-to-play environment. No other event brings together distribution and Silicon Valley like this one.
Event Cost?
$1,750 per person regular price (Early bird: $999. Promo code IS25EARLYBIRD. Ends April 30.)

Hotel Information:
We have reserved a block of rooms at in the event hotel the Omni Downtown Austin.
Be sure to book your room before the Monday, August 18, 2025, deadline as the hotel is sure to sell out.
Keynote Speaker

Carol B. Tomé
Chief Executive Officer, UPS

Join us for a fireside chat featuring Carol Tome, CEO of UPS, as she brings her insights on how UPS is redefining speed, sustainability, and service in a complex global distribution landscape.
Expert Contributors

Brian LeDuc
Chief Information Officer
Dot Foods

Jake Cronin
CEO & Co-Founder
Siro

Patrick Garcia
Chief Digital Officer
SRS Distribution

Tony Vaden
EVP & CIO
ABC Supply Company
Agenda
All times are in Central time
DAY 1 – September 15, 2025 – Monday
2:00 PM: Registration Opens
4:00 PM: Mainstage Sessions:
| Applico Benchmark Info Presentation | A data-driven look at the state of the distribution industry, highlighting the impact of technology investment and AI adoption – focusing on key technology trends, performance benchmarks, and where innovation is delivering outsized returns. Speaker: Alex Moazed, Founder, Applico Capital | |
| Customer Tech Panel | This panel explores how leading distributors are using technology to elevate customer relationships, enhance service delivery, and personalize engagement at scale. Speakers: Alex Moazed, Founder, Applico Capital and Jake Cronin, CEO and Co-Founder, Siro | |
| Innovation in Action Case Study | This session highlights a partnership forged at a previous Innovators Summit between a leading distributor and a returning tech-innovator. Hear first-hand how innovative technologies are being successfully implemented within the industry. Speakers: Tony Vaden, Executive Vice President and Chief Information Officer, ABC Supply Co., Kris Kieffer, Director Business Platforms & Customer Enablement, ABC Supply Co., Jack Carrere, CEO & Co-Founder, Prokeep and Bart Tessel, Chief Innovation Officer, NAW | |
| Innovation in Action Case Study | Trade credit creates purchasing power for customers and is at the heart of every distributor’s revenue process. Hear first-hand how modern technology is being adopted to accelerate customer activation, strengthen relationships, and drive growth. Featuring Carter Lumber and Nuvo. |
6:00 PM: Networking Reception (optional break)
7:00 PM: Dinner
8:30 PM: Evening Concludes
DAY 2 – September 16, 2025 – Tuesday
8:00 AM: Breakfast Begins
8:30 AM: Mainstage Session: A Conversation with Carol Tomé, facilitated by Alex Moazed
Join us for a fireside chat with Carol Tomé, CEO of UPS, as she shares her insights on how UPS is leveraging new technology to drive innovation that is redefining speed, sustainability, and service in a complex global distribution landscape.
9:30 AM: Break
9:45 AM: Mainstage Session: Research, Breakthroughs & Next-Gen Solutions
Join returning tech innovators as they showcase their latest innovations, research, and product advancements, highlighting solutions that address key distribution challenges and evolving industry needs.
| Time | Innovator |
| 9:45 – 10:05 AM: | Proton.ai |
| 10:05 – 10:25 AM: | Conexiom |
| 10:25 – 10:45 AM: | OneRail |
| 10:45 – 11:05 AM: | Pimberly |
| 11:05 – 11:25 AM: | InstaLILY AI |
11:30 AM: Coffee and Networking Break
12:00 PM: Networking Lunch
12:45 PM: Break
1:00 PM: Tech Innovator Pitches
Split between two concurrent rooms, distributors will choose from two 30-minute moderated fireside chats with tech innovators for each round of pitches. These CEOs will communicate the relevance of their solution to the distribution industry.
| Time | Pennybacker Room | Mansfield Room |
| 1:00 PM | Moblico | Augment |
| 1:30 PM | 10-minute coffee and networking break | |
| 1:40 PM | NetNow | Didero |
| 2:10 PM | 10-minute coffee and networking break | |
| 2:20 PM | Canals | Band |
| 2:50 PM | 10-minute coffee and networking break | |
| 3:00 PM | SPARXiQ | Rossum |
3:30 PM: Break
3:45 PM: Private Company Appointments
Designed as a closed-door meeting between top decision-makers, distributors can schedule 20-minute appointments with returning tech innovator CEOs to discuss how their solutions can fit their company.
6:30 PM: Offsite Reception & Dinner
Upstairs at Caroline, 109 E 7th Street. 5-minute walk from the hotel. Shuttle services will not be provided.
9:00 PM: Evening Concludes
DAY 3 – September 17, 2025 – Wednesday
7:30 AM: Breakfast Begins
8:00 AM: Main Stage Sessions:
| Designing Successful POCs/Pilots | Join this session as CIOs share insights on how to effectively design and implement successful proof-of-concepts (POCs) and pilots, discussing key strategies and practical steps that ensure these initiatives deliver real value and drive results. Speakers: Patrick Garcia, Chief Digital Officer, SRS Distribution, Brian LeDuc, Chief Information Officer, Dot Foods, and Dan Schuberth, Chief Revenue Officer, NAW |
| Innovation in Action Case Study | The real impact of AI comes not from technology alone, but from partnerships that turn innovation into measurable results. Join us for a conversation around how Winsupply is charting its innovation roadmap in collaboration with MinedxAI. Speakers: Jeff Dice, President, Winsupply Inc, Robert DiTomasso President – Support Services Group, Winsupply Inc., Rajesh Naik, COO, MinedxAI, and Bart Tessel, Chief Innovation Officer, NAW |
9:30 AM: Private Company Appointments
Designed as a closed-door meeting between top decision-makers, distributors can schedule 20-minute appointments with returning tech innovator CEOs to discuss how their solutions can fit their company.
11:20 PM: Event Concludes

Hear from last years attendees:
“Invaluable exposure to top-notch vendors and insightful conversations about distribution and logistics. Their deep understanding of the industry was evident, and I came away with valuable insights. Networking with peer organizations was invaluable as always.”
The Summit provides a platform where we can engage in open dialogues, establish relationships, and enhance our company while potentially gaining new business partners. Networking with distributors in related fields has proven immensely beneficial. It’s not just about sharing challenges and opportunities but also uncovering new avenues for growth and collaboration.
“This was definitely a worthwhile investment of my time, offering valuable insights and networking opportunities that will undoubtedly benefit my work in the future.”
New Innovators
We are excited to reveal the first new customer tech innovators joining us.
Augment builds AI teammates that automate the busywork in logistics so human operators can focus on what matters. Their flagship product, Augie, is a 24/7 collaborative AI agent that handles repetitive, high-volume tasks like processing emails, updating systems, managing documents, and coordinating shipments – without requiring new platforms or templates. Built by the team behind Deliverr (acquired by Shopify) and backed by 8VC, Augment blends cutting-edge AI with deep industry experience to deliver real productivity gains for freight, fleet, and distribution teams. Augie is not just a tool – it’s a teammate, helping logistics organizations scale smarter, not harder.
Band increases revenue from trade incentives like special pricing agreements/ship and debits, supplier rebates, and market development funds. Conversational AI chat with your data surfaces vendor agreements for renegotiation and additional customers and products to include in deals.
Distributor profit can get lost in delayed payments and often 10% disputed claims. It’s 2025 and teams are manually copying and pasting pricing and agreement updates into their ERPs and tracking these programs in spreadsheets, often when it’s too late to take action.
Band automates incentive operations and payment reconciliation and is built by the team that founded and scaled Blue Apron to a $2B IPO, fulfilling millions of monthly shipments.
Canals automates sales order entry, accounts payable, and purchasing workflows with the most accurate AI for distribution. Speed up quoting, stay on top of order updates, pay smarter and win more business, all by eliminating the manual work that slows your employees down. Plus, free up time for more strategic work like strengthening customer service and supplier relationships. With fast deployment and minimal setup, Canals starts delivering value in days—no heavy lift required. As your teams use it, our AI models learn and adapt to your business, getting faster and more accurate to deliver increasing time savings. Canals has revolutionized the day-to-day of sales and accounting teams at forward-thinking distributors, including McNaughton-McKay, The Kendall Group, and Locke Supply. Let’s chat about how you can use AI-powered automation to gain a competitive edge too.
Didero equips distributors with domain-trained AI agents – think virtual AI coworkers – that handle your high-volume, low-margin supply chain and procurement chores: chasing confirmations, keying invoices, updating your ERP. This frees your team to focus on improving margins. Our agents work directly on top of your email and ERP, parse PDFs, and autonomously manage POs, update master data, onboard vendors, and reconcile invoices – escalating edge cases and keeping your team in full control. Go live in as little as 2 weeks with zero IT lift. Cut manual effort by 87% on average, with payback in under 6 months. Live and proven, including with Fortune 500s. Founded by Stanford serial entrepreneurs with deep expertise in AI, procurement, and supply chain, Didero turns source-to-pay into a competitive edge for distributors.
HawkSearch is an intelligent, AI-powered search and recommendation platform designed to enhance digital experiences across eCommerce and content-rich websites. Trusted by thousands of brands, HawkSearch delivers highly relevant search results, personalized recommendations, and dynamic content to boost conversions, increase engagement, and drive revenue. With advanced features like machine learning, natural language processing, and customizable merchandising tools, HawkSearch empowers businesses to turn search into a strategic asset.
Moblico helps distributors grow repeat sales, increase customer retention, and reduce response times through AI-powered mobile engagement. It becomes your branded communication hub: intuitive, flexible, and built for how contractors prefer to do business. Moblico empowers teams to meet customers where they are—via text, email, chat, WhatsApp, or app—boosting loyalty and satisfaction. Distributors use Moblico to centralize sales channels and automate the conversion of texts, emails, PDFs, and handwritten notes into ERP-ready data, eliminating manual entry. That means fewer errors, faster fulfillment, and happier customers. With 90% opt-in and open rates across mobile channels and response times dropping from hours to minutes, Moblico delivers results. Some distributors have seen over 300% growth in mobile-driven repeat sales. Trusted by Ewing Outdoor Supply, First Supply, APR Supply, McNaughton-McKay, Bosch, Watsco and more, Moblico helps teams thrive in a mobile-first world.
Siro is the AI-powered intelligence platform for in-person sales teams, giving leaders full visibility into every face-to-face customer interaction for the first time. Siro’s mobile app records, transcribes, and analyzes conversations, turning them into searchable, revenue-driving data. Sales teams use Siro to coach with real examples, uncover missed cross-sell and rehash opportunities, and scale winning strategies from top reps.
NetNow is the leading B2B platform transforming trade credit automation for wholesalers, distributors, and suppliers. Our mission is to simplify and automate customer onboarding and credit management, boosting sales efficiency and reducing risk. Trusted by industry leaders like Convoy Supply, Thomas Concrete, and Ashby Lumber, we leverage AI-driven solutions to power digital credit automation. Serving thousands of businesses across North America, NetNow helps distributors process millions of dollars in credit every day—enabling them to stay competitive and scale faster.
SPARXiQ empowers distributors and manufacturers with data-driven tools, pricing strategy, and sales training to drive profitable growth. By combining analytics, technology, and expert-led enablement, we help businesses modernize how they sell and price. Our pricing solutions boost margins with smarter strategies, while our sales enablement programs build confident, consultative sellers ready to win in today’s market. With decades of industry experience, SPARXiQ delivers measurable results—higher close rates, stronger teams, and better decisions. From sales teams to executives, we equip every level of the organization with the insights and support needed to perform at the highest level.

Rossum is the intelligent document automation platform chosen by industry leaders like Imperial Dade, United Rentals, and The North West Company to conquer their most complex document workflows. Our AI-first platform intelligently processes both customer purchase orders and supplier invoices, adapting to any layout instantly. The result is a direct impact on your bottom line: you slash costs from fulfillment errors, maximize cash flow by capturing every early payment discount, and empower your AP and Order Management teams to drive strategic value rather than manual work.
Returning Innovators
Our first few returning customer tech innovators. More to come!
Conexiom is the only AI-powered Ideal Order Platform that transforms Sales Orders and Invoices into fast, accurate, touchless transactions, automating quote-to-cash and procure-to-pay with unmatched precision. Leading manufacturers and distributors rely on Conexiom to win and retain more customers through a best-in-class order fulfillment experience, provide transparency for regulatory compliance, and become the employer of choice in a tight labor market. Processing over one billion line items annually, the Conexiom Trading Network connects 100,000+ industrial buyers and suppliers. Conexiom is backed by leading growth capital partners Luminate Capital Partners, Warburg Pincus, and ICONIQ Capital.
Curri is a logistics platform built for the construction and industrial supply chain, where distributors can instantly connect with a network of drivers to get supplies delivered.
Instalily is the first platform for hiring vertical AI Teammates, called InstaWorkers™. Working on top of your existing systems, like a human teammate, they handle critical sales, service, and operations work. Purpose-built for distribution and regulated industries, InstaWorkers™ help human teams achieve superhuman outcomes at scale: increased revenue, reduced costs, and improved service.
Pimberly, a modern SaaS-based Product Information Management (PIM) solution, is a PIM/DAM hybrid designed to handle all kinds of product data. Founded in 2016, Pimberly was created to empower brands that sell online to excel no matter what changes occur in the greater e-commerce landscape. What sets Pimberly apart is its holistic approach, combining the functionalities of both PIM and Digital Asset Management (DAM) systems, supplemented by the prowess of built-in Artificial Intelligence (AI) and comprehensive automation capabilities. Our comprehensive solution not only simplifies the management of product information but also propels businesses towards more efficiency and market responsiveness.
OneRail OneRail is a leading omnichannel fulfillment solution pairing best-in-class software with logistics as a service to provide dependability and speed to help businesses meet their delivery promise. With a real-time connected network of 12 million drivers, OneRail matches the right vehicle for the right delivery so brands lower expenses and increase capacity to rapidly scale their businesses. This people-plus-platform approach features a 24/7 exceptions team who maintain a 98% on-time delivery rate. By optimizing fulfillment processes, reducing costs and improving order accuracy with store-shelf-to-doorstep visibility, OneRail is committed to empowering clients and improving the customer experience.
Proton.ai is an AI-powered CRM and sales enablement platform specifically designed for distributors. It consolidates customer data, automates insights, and prioritizes sales activities—allowing teams to know exactly where to focus to drive revenue. With intelligent recommendations and accountability tools, Proton enables distributors to transform data into high-impact actions.
Prokeep is an order engine built for distributors to take more orders by serving customers faster through a shared inbox and get more orders by driving proactive sales and marketing with centralized customer data and easy-to-use outreach tools.
Revalgo is redefining the future of supply chain with an AI-powered platform purpose-built to serve as the Operating System for modern distributors. Our suite of automation products streamlines sales order processing, procurement, bid desk operations, and content enrichment, empowering lean teams to move faster with greater accuracy. Built by distribution experts, Revalgo is ERP agnostic and plugs in to remove friction from core processes without disrupting existing workflows. Whether it’s auto-building orders from emails, sourcing non-stock items in real-time, or enriching product content at scale, Revalgo enables distributors to unlock speed, scalability, and smarter decisions within weeks – all from one intelligent platform.
SAP is a global leader in enterprise applications and business AI, with over 50 years of empowering wholesale distributors worldwide. Our innovative solutions unify finance, procurement, supply chain, HR, and customer experience, helping wholesale businesses operate more efficiently and stay competitive. Designed to streamline processes, boost customer satisfaction, and unlock new growth opportunities, SAP’s industry-specific software delivers exceptional value—enabling your organization to innovate, adapt, and thrive in a dynamic market landscape.
Previous Attendees Include:
ABC Supply Co Inc
ADI
Alex Lee Inc
Arrow Electronics Inc
Behler Young Co
Ben E Keith Co
Benco Dental Co
Berlin Packaging
BlueLinx
Bob Barker Co Inc
Boeing Distribution Services Inc
Breakthru Beverage Illinois
Campbell Companies
Chattanooga Shooting Supplies Inc
City Electric Supply
COE Distributing
Commercial Vehicle Solutions Network
Convenience Distribution Association
Copper State Bolt & Nut Co Inc
Core & Main
Dakota Supply Group
Davidsons Inc
Distribution Solutions Group
Dot Foods Inc
DW Distribution Inc
Ellsworth Adhesives Specialty Chemical Distribution
Envoy Solutions
Ferguson Enterprises
Field Fastener
First Supply LLC
FleetPride Inc
GCG – Genuine Cable Group
Gordon Food Service
Grainger Inc
Graybar Electric Co Inc
Gypsum Management & Supply Inc/GMS
Hillman Group
IEWC
IFP Motion Solutions
Imperial Dade
Industrial Supply Association
Insco Distributing Inc
Kelly Paper/Spicers Paper Inc
Kendall Group
Kimball Midwest
Lawson Products Inc
M R C Global
Mayoreo
MGX Beverage Group
Midwest Wheel Co
Millcraft Paper Company
Motion & Control Enterprises LLC/MCE
MRC Global
MSC Industrial Supply Co
National Oak Distributors Inc
Nelson-Jameson Inc
Neuco Inc
OmniCable Corporation
ORS Medco
Pace Supply Corp
Palmer Donavin
Parksite Inc.
Parts for Trucks Inc
Plaza Provision/Plaza Food Systems
Polyconcept North America Inc
Power & Telephone Supply Co
Reece USA
RelaDyne LLC
Reliable Parts
RS Hughes Co Inc
Ryerson
Skidmore Sales & Distributing Co Inc
Sonepar USA
SP Richards Co
Specialty Building Products
SRS Distribution Inc
Summit Electric Supply Co Inc
The Stevens Co Ltd
Turtle
Uline
US Electrical Services LLC
US LBM Holdings LLC
Vallen North America
Veritiv Corp
WESCO Distribution Inc
Winsupply Inc



Thank you to our sponsors:
Thank you to our Strategic Partners:
Cancellation Policy
Any cancelation received 120 days prior to the start date of this event will be refunded 100%. Cancellations received between 120 and 30 days before the start date of this event will be held as a credit that your organization can apply to any event registration fee for employees of the same company for 18 months from the cancelation date. Any cancellations closer to an event than 30 days will not be eligible to receive a credit. All cancellations must be sent to [email protected] for processing. Any credits unused after 18 months from the cancelation date will be written off.




























