Providing Concierge Service to America’s Elite Distribution Leaders

NAW offers members a full annual engagement calendar, with a mix of large and small format, virtual and in-person, and role-specific programming designed to help executives develop and accelerate the execution of their enterprise business strategies.  We recognize that time is the largest constraint on our members, and that even our most active members can’t participate in all that NAW has to offer.

NAW’s Member Engagement Executives ensure all of our member companies experience year-round, tangible ROI, even during periods of time when they are too busy to actively engage in our community.  They work with member companies to identify key areas of strategy and opportunity in their businesses, and serve as external consultants, harnessing the power of the NAW community to deliver content, connections, and cost savings.  When you become an NAW member, your dedicated Member Engagement Executive becomes an extension of your office- with an intimate understanding of your business goals and the expertise to serve as a collaborative partner.

NAW’s Engagement Executives are a differentiating factor in our membership value proposition, delivering a personalized, concierge experience.  We’re excited to get to work for you and your team today.

John Peter
Chief Corporate Relations Officer

As NAW Chief Corporate Relations Officer, John Peter is responsible for the Member Retention and Member Engagement to include our wholesaler members and national association members. He meets with and engages with members to make sure they are getting the most out of their NAW membership by using John’s wealth of knowledge about the industry and our membership. He has a long history of building relationships from his years of engaging and selling memberships to our largest.
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Natasha Wells
Vice President of Corporate Engagement

Natasha Wells is Vice President of Corporate Engagement overseeing NAW membership, program design, communication strategy, constituent solutions, resource deployment, and the expansion of business intelligence. For nearly 20 years, she has made significant contributions to the revenue production, data analytics, and membership engagement at the National Federation of Independent Business as the Director of Sales Operations.  A native Floridian, Wells is a graduate of the University of Florida where she earned a Bachelor’s Degree in Business Administration with a concentration in Finance.
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Rob Hoyt
Director of Corporate Engagement

Rob Hoyt is Director of Corporate Engagement and is responsible for all aspects of member engagement to ensure a meaningful and dynamic experience for our valued member companies. Prior to joining NAW, Rob served as Director of Corporate Relations at The U.S. Chamber of Commerce, responsible for member engagement and retention, development of external member communications, and coordinating policy related campaign initiatives. Prior to joining the U.S. Chamber of Commerce, Rob worked on various political campaigns at the federal and state level.
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