Providing Concierge Service to America’s Elite Distribution Leaders
NAW offers members a full annual engagement calendar, with a mix of large and small format, virtual and in-person, and role-specific programming designed to help executives develop and accelerate the execution of their enterprise business strategies. We recognize that time is the largest constraint on our members, and that even our most active members can’t participate in all that NAW has to offer.
NAW’s Member Engagement Executives ensure all of our member companies experience year-round, tangible ROI, even during periods of time when they are too busy to actively engage in our community. They work with member companies to identify key areas of strategy and opportunity in their businesses, and serve as external consultants, harnessing the power of the NAW community to deliver content, connections, and cost savings. When you become an NAW member, your dedicated Member Engagement Executive becomes an extension of your office- with an intimate understanding of your business goals and the expertise to serve as a collaborative partner.
NAW’s Engagement Executives are a differentiating factor in our membership value proposition, delivering a personalized, concierge experience. We’re excited to get to work for you and your team today.
Natasha Wells
Senior Vice President of Member Experience
Natasha oversees NAW membership, program design, communication strategy, constituent solutions, resource deployment, and the expansion of business intelligence. For nearly 20 years, she has made significant contributions to the revenue production, data analytics, and membership engagement at the National Federation of Independent Business as the Director of Sales Operations. A native Floridian, Wells is a graduate of the University of Florida where she earned a Bachelor’s Degree in Business Administration with a concentration in Finance.
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Kim Ordonez
Member Experience Specialist
Kim leads strategic member engagement at NAW through structured outreach efforts, including “NAW in 20” executive calls and on-site visits. Her focus is on strengthening relationships, understanding member priorities, and aligning NAW’s resources to deliver meaningful value. She also manages the member service fulfillment process, ensuring timely, high-quality support through a centralized system. Prior to joining NAW, Kim served in the U.S. Army as a Human Resources Specialist. She holds a Bachelor of Business Administration from The George Washington University, with a major in Marketing and a minor in Psychology.
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Caroline Cianciola
Membership Experience Analyst
Caroline Cianciola is the Member Experience Analyst at NAW. She leads efforts to strengthen and personalize engagement with our member companies through a strategic, data-informed approach. Her focus is to ensure that members’ needs are tracked and reflected in Salesforce, completed promptly, and meet high quality standards. She uses performance metrics to guide strategy, track engagement, and deliver consistent, high value service to our members. Caroline is originally from Memphis, Tennessee, and holds a Bachelor’s Degree in International Studies from the University of Alabama. Prior to joining NAW, she received her Master’s Degree in International Political Theory from the University of St Andrews in Scotland.
