This whitepaper examines what a PIM is, how it works and why to use it. With CXO level decision-makers in mind, to aid your analysis, we have remained objective & factual. We’ve described the typical functions that you would expect from a PIM, the wider business benefits, and what to expect from a good PIM solution & supplier.

To obtain the most value from this document, we recommend passing it onto the correct decisionmaker within your business or using the relevant areas that are highest on your business agenda right now in your own business case. This is a long read; over 8,000 words. So, you’ll need at least 30 minutes to digest. It will give you everything you need to think about when writing a business case for considering a PIM solution in your tech stack and is relevant for manufacturers, brands, distributors and retailers, anyone whose business touches on the creation or sale of products to B2B and B2C.