70% of digital transformations fail. But digitizing is also critical to stay relevant and competitive in today’s landscape. Fortunately, there’s a lot you can do to avoid becoming part of this statistic. With the right plan in place, developing an ecommerce strategy isn’t as daunting as you may think. Royce Neubauer, CEO and Founder of Auto Hauler Exchange, recently launched an online B2B marketplace, transforming the auto hauling industry.

In this fireside discussion, Royce will join Ryan Lee, CEO and Founder of Nautical Commerce. Together, they discuss:
• How to avoid common pitfalls when digitizing your business
• Best practices to consider
• The organizational requirements of a digital transformation