In Change that Sticks: How Distribution Leaders Are Transforming to Win in the Digital and AI Era, the NAW MDM research team examines how wholesale distributors approach change management during transformation initiatives. Based on insights from 200+ qualified senior and C-suite leaders, this research unpacks who owns change, where investment flows, how culture shifts, and where workforces adopt versus resist. The findings help distribution leaders build the change capabilities that separate lasting transformation from expensive short-term projects.

What You’ll Learn:

• What change management approaches do distributors take during digital and AI transformations?
• Who owns the change, and how much do organizations invest in the people side?
• How does organizational culture shift over the course of a transformation?
• What separates transformations that achieve their intended outcomes from those that stall?

As digital and AI investments continue to reshape distribution, the ability to lead and sustain change is becoming a critical differentiator. Fill out the form to access the full research report.