In this webinar, co-hosted by McKinsey and NAW (National Association of Wholesaler-Distributors), McKinsey leaders share the latest firm knowledge on how distributors can deliver outsized impact by focusing on customer experience, supplemented by a panel discussion with industry experts at the forefront of this development. In a world shaped by increasingly powerful digital players, distributors face higher expectations to provide a seamless and convenient customer experience. This webinar introduces strategies for successful self-disruption leveraging digital transformation and personalization.