This webinar complements Tom McFadyen’s Marketplace Best Practices book that covers the marketplace operator opportunity for wholesaler-distributors. The topic covers the what, why, who, and how of the B2B marketplace space in terms of what constitutes a marketplace, why is the marketplace model so hot, who is currently capitalizing, and how can your organization get started with the marketplace model. This is a tandem educational lecture with two presenters, one expert from McFadyen and one practitioner from a wholesale-distributor.