Your Best Salesperson is About to Quit. Here’s Why.
Thursday October 14, 2025 @ 1PM ET | Virtual
The old playbook for distributor sales no longer works. Margins are tightening, customers expect more and sales teams are under pressure to deliver bigger results with fewer resources. The challenge isn’t just keeping top talent. It’s enabling every rep — from counter staff and CSRs to inside and outside sales, specialists and project teams — to win in a tougher market. That requires faster, more accurate quotes, instant product knowledge and shorter ramp-up times. Without it, you risk losing your best performers and leaving revenue on the table.
This free webcast features an in-depth conversation with Jason Sullivan, Founder & CEO of Distro — a leader in technology-enabled transformation for distributors — and MDM’s Executive Editor Mike Hockett. The duo will unpack the real drivers behind today’s sales challenges; show how modern revenue platforms help distributors boost productivity and unlock growth; and share how senior executives are protecting margins while fueling top-line performance. You’ll walk away with practical, actionable steps to set your sales team up for success, maximize profitability and future-proof your sales org.
Meet the speakers:
Jason Sullivan
Founder & CEO
DISTRO
Jason Sullivan is the CEO and Founder of Distro, the AI Revenue Platform transforming how distributor sales teams and manufacturers’ reps operate.
He founded Distro to solve entrenched challenges in wholesale distribution: fragmented tools, thin margins, and long ramp times for new hires. Under his leadership, the company has built a holistic platform that automates quoting at every level of complexity, from quick counter requests to detailed takeoffs, always with people at the center of the process.
Jason’s background bridges both business leadership and deep technical work, and that balance shapes how he builds. He believes AI succeeds only when it delivers clarity, adoption, and measurable results. At Distro, that means driving outcomes distributors and manufacturers care about: reducing quote turnaround times, compressing rep onboarding from months to days, and enabling experienced sellers to stay focused on customers.
For Jason, the future of AI in business isn’t about removing people from the equation. It’s about giving them leverage to do their best work. That philosophy guides how Distro partners with distributors, manufacturers, and private equity firms as the industry navigates a once-in-a-generation shift and creates lasting enterprise value.
Mike Hockett
Executive Editor
Modern Distribution Management
Mike Hockett is MDM’s executive editor, having joined the publication in March 2022. He oversees MDM’s editorial content and direction, coordinates with contributing authors, conducts interviews with executives in the wholesale distribution space and serves as the editorial face of MDM at industry events. He has extensively covered the distribution and manufacturing sectors since 2014. Hockett earned a degree in print journalism from the University of Wisconsin-Eau Claire and works from his home in Madison, Wisconsin.
This webcast sponsored by:
