How One Distributor is Advancing Field Sales Management
Tuesday September 3, 2026 @ 1:00 PM ET | Virtual
Every field sales leader wants better execution, but most managers spend their time chasing updates, digging through CRM notes, and trying to piece together what actually happened in the field. The challenge isn’t a lack of data. It’s turning that data into better coaching, better decisions, and better results.
Join Joe McDonald, VP of Sales at Jasper Engines, and JT Rimbley, SVP of Business Development at Map My Customers, for an data-driven discussion on what it takes to lead a high-performing field sales organization. Moderated by Vesna Brajkovic, NAW’s Senior Editor of MDM, the conversation will cover the realities of managing field teams, the importance of visibility into execution, and how giving managers better insights helps reps prioritize the right accounts, improve territory coverage and spend more time selling.
This session will feature results of a recent study conducted by NYU, providing new insights into what happens when sales leaders gain greater visibility into field activity. Join JT and Joe to unpack the findings, and discover what it means to apply these lessons in practice.
What You’ll Learn:
- Why visibility into field execution is essential for effective territory management
- How sales leaders can identify risks and opportunities before they impact results.
- Lessons learned from Jasper Engines’ approach to leading a high-performing field sales organization.
Ready to turn field data into better execution? Join us to hear practical insights from leaders in the field and discover how better visibility can help your team sell smarter and perform at its best.
Meet the Speakers
JT Rimbey
SVP of Business Development
Map My Customers
JT Rimbey is an enterprise SaaS sales leader with over 15 years of experience building high-performing revenue organizations. Grounded in the belief that revenue follows relationships, JT views trust not as a soft skill, but as the fundamental engine of growth driven by operational discipline, refreshing honesty, and keeping commitments. As SVP of Business Development at Map My Customers, he leads growth strategy by equipping field sales teams with visual, location-intelligent software that eliminates administrative friction and unlocks high-value customer time. Having built and scaled sales organizations across leading platforms like Salesforce Commerce Cloud, marGo, inMotionNow, and ChannelAdvisor, JT specializes in aligning strategy with seller enablement to turn software into enduring, high-trust partnerships.
Joe McDonald
VP of Sales
JASPER Engines & Transmissions
Joe McDonald is for the nation’s largest remanufacturer of drivetrain components and a subsidiary of JASPER Holdings, one of the 25 largest 100% employee-owned companies in the US. Since stepping into the role in 2018, he has led initiatives contributing to more than $150 million in revenue growth while expanding JASPER’s market share.
Joe oversees a nationwide organization of more than 225 associates spanning Outside Sales, Inside Sales, Marketing, and Customer Service, and sits on JASPER Holdings’ Executive Committee. His leadership has centered on modernizing the sales function through CRM adoption, digital sales tools, and a nationwide Fleet Advisory Council, and he’s a frequent voice on sales transformation and building high-performing teams.
Vesna Brajkovic
Senior Editor
NAW-MDM
Vesna Brajkovic joined MDM’s editorial team as Senior Editor in May 2023 after covering the transportation and freight logistics industries as a B2B publication editor for more than seven years. At MDM, she provides in-depth market analysis and insights for the wholesale distribution sector through Premium-member content, such as articles, blogs, research reporting and more.
This webinar sponsored by:
