Change that Sticks: How Distribution Leaders Are Transforming to Win
Thursday October 1, 2026 @ 3:30 PM ET | Virtual
Most digital and AI transformations in distribution deliver less than they promise. The reason usually isn’t the technology: it’s the people.
In this webinar, we’ll share new findings from, Change that Sticks: How Distribution Leaders Are Transforming to Win in the Digital and AI Era, revealing how wholesale distributors are approaching change management during transformation initiatives — from who owns change and where investment flows to how culture shifts and where employees embrace or resist change.
Join us to learn the change capabilities that separate lasting transformation from expensive short-term projects, and get your questions answered live.
Key takeaways include:
- What change management approaches do distributors take during digital and AI transformations?
- Who owns the change, and how much do organizations invest in the people side?
- How does organizational culture shift over the course of a transformation?
- What separates transformations that achieve their intended outcomes from those that stall?
Meet the Speakers:
Kevin Reid-Morris
Founder & CEO
Readmore Ventures
Kevin Reid-Morris advises CEOs, founders, and boards on matters of growth and innovation. As part of the MDM team, he has led major research projects on Artificial Intelligence, Business Model Innovation, and Data-Driven Decision-Making. Kevin was formerly with Doblin, the strategy, innovation, and design consultancy acquired by Monitor Deloitte, where he led strategy, venture-building, and innovation programs for executives of some of the world’s largest and most ambitious organizations. Following Deloitte, he founded and led the innovation consultancy of one of North America’s biggest art & design universities, including leading their incubator and venture fund for design-driven startups. Kevin has supported executives at firms like LEGO Group, TD Bank, Johnson & Johnson, and Rockefeller Foundation to think about long-range futures and deploy scalable innovation systems that drive growth.
Tiffany Honeycutt
North American Supply Chain and Procurement Project Manager
Dawn Foods Global
Tiffany is a doctoral student at the University of Michigan–Flint, with a focus on Business Strategy and Digital Transformation. She currently serves as the North American Supply Chain and Procurement Project Manager within the Strategy and Center of Excellence at Dawn Foods Global. With more than 17 years of experience in supply chain and project management, Tiffany has led initiatives spanning warehousing, logistics, change management, and e-commerce distribution. Prior to her current role, she was the subject matter expert for the deployment of Winroute, a routing optimization software that supported optimization operations across 70 locations. She has worked for several large and small companies such as Amazon, Fitlife Foods, and US Foods where she drove strategic improvements in network efficiency and operational performance.
This webinar is sponsored by:
