E-Commerce Revolution – Seizing Opportunities in Distribution in the Era of AI
Thursday December 4, 2025 @ 10AM ET | Virtual
Distribution is racing toward a digital, data-fueled future—and the winners are already pulling away.
In this session, we’ll show how industry leaders are using e-commerce and digital tools to drive organic growth, increase share, expand margins, and delight B2B customers and suppliers. This webinar focuses on practical strategies to drive digital adoption, elevate customer experience, and leverage data and analytics to accelerate digital sales growth. Industry leaders will share how distributors are adapting to evolving buyer expectations—pricing, availability, product content, and self-service—and utilizing AI to adapt faster than ever.
Whether you’re launching e-commerce, building new digital tools, or scaling an existing platform, you’ll leave with clear insights for success.
Meet the Speakers:
Prabhu Shanmugam
Senior Director, Digital Products & Engineering
MSC Industrial Supply
Prabhu Shanmugam is a digital product leader overseeing e-commerce, product, UX, and analytics teams to deliver scalable, data-driven solutions. Prabhu builds digital and AI-powered tools; from web and mobile commerce to search, product content, and inventory systems; that elevate customer experience and drive measurable sales growth for distributors.
Paul Miller
Distribution Senior Advisor, McKinsey and Company
Former VP & President of Global eCommerce, Grainger
Paul Miller is a McKinsey and Company Senior Advisor with deep expertise in eCommerce, digital transformation, and omni-channel growth. Paul is also former VP & President of Global eCommerce, Innovation, and Big Data at W.W. Grainger. He has successfully bridged CPG, retail, and digital, driving measurable growth through innovation, data science, and strategic marketing leadership.
Andrew Wong
Partner
McKinsey and Company
Andrew Wong is a Partner at McKinsey and Company out of the Chicago Office. Andrew has served 20+ distributors across the US and Europe experienced in automotive, industrial equipment, consumer, and retail sectors while focused on digital transformation, revenue growth, and commercial excellence.
This webcast sponsored by:
