Benco Dental’s Chuck Cohen on customers, AI, and leading a family business into its next generation

Benco Dental started with $300 and a suitcase. Nearly 100 years later, the third-generation family business brings in about $1 billion in revenue. In this episode, recorded at NAW’s CEO Roundtable, NAW CEO Eric Hoplin talks with Managing Director Chuck Cohen about how Benco has grown while staying close to its customers.

Chuck explains why Benco’s leaders spend days in the field with reps and service techs, and why the company kept its existing system after eight years and $38 million on a new ERP. He also talks about Benco’s new holding company structure, his time on NAW’s board, his family’s commitment to philanthropy, and a recent health scare that changed how he thinks about being fit.

🎧 Also available to stream on Spotify and Apple Podcasts.

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If you are an NAW member, distribution leader, or part of an organization supporting wholesale distribution and you would like to be considered as a future guest, contact [email protected].

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