The Alexander Group’s 2024 Revenue Operations Research Findings make one thing clear: RevOps has become the strategic core of growth. Once a back-office function, RevOps now drives planning, compensation, analytics and change management, bridging executive leadership with customer insights. Leaders are tracking long-term metrics like customer lifetime value and retention, signaling a decisive shift toward precision planning and sustainable growth.

AI is poised to accelerate these gains, but only for those with strong foundations. With 61% of organizations already piloting AI, the winners will be those layering automation onto sound processes, not broken ones. For manufacturing and distribution leaders, this report offers a blueprint to future-proof your go-to-market strategy and elevate your RevOps into a true growth engine.