The AGI Manufacturer Dealer Partner Program Study provides a comprehensive market-level analysis of how leading U.S. manufacturers structure and optimize their dealer partner programs, focusing on two core areas: program structure and incentives. It details AGI’s research methodology and synthesizes insights on eligibility requirements, tier movement, financial vs non-financial incentive mix, and market alignment trends across companies in the commercial industrials industry. The study ultimately offers a benchmarked view of how manufacturers use program design to drive dealer engagement, loyalty, and performance.