NAW Institute for Distribution Excellence
MDM Insights

Distributors have years of valuable customer information at their fingertips. From purchasing patterns and account history to contract pricing and employee expertise, these existing insights offer a practical starting point for putting AI to work where it matters most: the customer buying experience. But how do you identify the opportunities that will deliver real business value?

In The AI Opportunity: Inside Your Existing Accounts, NAW and McFadyen Digital explore how distributors can use AI to strengthen existing customer relationships, simplify purchasing, improve employee efficiency, and make more informed commerce decisions.

What You’ll Learn:
  • Where the AI opportunity exists in your current customer base
  • How to identify high-value customer friction points
  • How to turn account data into actionable intelligence
  • How to balance AI-driven recommendations with employee oversight

Download the whitepaper to discover discover how to turn your existing account knowledge into your next AI opportunity. Fill out the form below to access your full copy.

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