Change that Sticks: How Distribution Leaders Are Transforming to Win
Thursday October 1, 2026 @ 1:00 PM ET | Virtual
Most digital and AI transformations in distribution deliver less than they promise. The reason usually isn’t the technology: it’s the people.
In this webinar, we’ll share new findings from, Change that Sticks: How Distribution Leaders Are Transforming to Win in the Digital and AI Era, revealing how wholesale distributors are approaching change management during transformation initiatives — from who owns change and where investment flows to how culture shifts and where employees embrace or resist change.
Join us to learn the change capabilities that separate lasting transformation from expensive short-term projects, and get your questions answered live.
Key takeaways include:
- What change management approaches do distributors take during digital and AI transformations?
- Who owns the change, and how much do organizations invest in the people side?
- How does organizational culture shift over the course of a transformation?
- What separates transformations that achieve their intended outcomes from those that stall?
This webinar is sponsored by:
