From Product Sellers to Project Orchestrators: How Distributors Are Winning the Data Center Boom

Wednesday August 12, 2026 @ 1:00 PM ET | Virtual

The AI and data center buildout is one of the largest capital investment cycles in a generation — and distributors are at the center of it. Electrical components, power systems, HVAC, automation, cooling infrastructure: the supply chain behind the boom runs through wholesale distribution.

But the opportunity is not automatic. As hyperscaler projects grow in scale and complexity, distributors are being pulled in earlier — at the planning stage, not just the fulfillment stage. That shift demands a different operating model: better inventory visibility, tighter forecasting, faster procurement cycles, and technology that can keep pace.

This panel brings together industry perspective, real-world operator experience, and technology insight to help distributors understand what’s driving the opportunity and what it takes to capture it.

Meet the Speakers

Rich King
Vice President of Comm/Data & Commercial, Institutional and Governance
Graybar

Rich King is Vice President of Comm/Data & Commercial, Institutional and Government Sales at Graybar. Rich joined the company in 1992 and currently leads Graybar’s Data Center sales and growth initiatives.

Zach Bellhy
Field Sales Engineers Manager
Sage

Zach Bellhy is Field Sales Engineer Manager Sage. He’s been with the company for more than 10 years.

Vesna Brajkovic
Senior Editor
NAW-MDM

Vesna Brajkovic joined MDM’s editorial team as Senior Editor in May 2023 after covering the transportation and freight logistics industries as a B2B publication editor for more than seven years. At MDM, she provides in-depth market analysis and insights for the wholesale distribution sector through Premium-member content, such as articles, blogs, research reporting and more.

This webinar sponsored by: