An in-depth look at how AI is transforming pricing and quoting for wholesale distributors under margin pressure. Explores why pricing has become a leadership issue, how AI embedded directly into ERP workflows enables faster, more consistent quoting, and how dynamic, market-aware pricing improves margin discipline. Includes a real-world case study showing how automated document interpretation and intelligent pricing reduced quote cycle times, improved accuracy, and delivered measurable profitability gains without disrupting existing ERP systems.