B2B Wave is the simpler B2B eCommerce platform purpose-built for wholesale. It enables businesses to digitize and automate the buying experience for their customers, while supporting the complex pricing, ordering, and account structures common in B2B eCommerce.

The platform brings online ordering, customer-specific catalogs and pricing, quotes, and order management into a single self-service portal for customers, sales teams, and operations. B2B Wave improves order accuracy, reduces manual errors, and lowers operational costs.

B2B Wave integrates with leading accounting, inventory, payment, and ERP systems, allowing wholesalers to modernize their B2B eCommerce experience without replacing existing backend infrastructure.

Why choose B2B Wave

  • Purpose-built for wholesale and repeat B2B buying
  • Quick setup and implementation
  • Supports complex pricing, approvals, and customer hierarchies
  • Reduces manual work and streamlines order management
  • Customizable all-in-one platform that scales with your business
  • Tailored for small to mid-sized companies looking to modernize B2B ordering

Key capabilities:

  • Branded B2B storefront and digital catalogs
  • Customer-specific pricing, catalogs, and quotes
  • Bulk ordering, quick reorders, and saved carts
  • Role-based access controls and permissions
  • Sales, order, and inventory reporting
  • ERP, accounting, inventory, and payment integrations
  • Easy product and order management with mass import/export tools
  • Mobile-friendly ordering for sales representatives (iOS/Android)