Distributors, manufacturers and industry representatives alike are pinning their expectations for the year primarily on the speed of the vaccine rollout. With that in mind, they are largely bullish on the second half of the...
Research
Article
The Pandemic Recovery is On
These are the latest indicators on revenue and pricing based on fourth-quarter 2020 results and distributor and manufacturer expectations for first-quarter and full-year 2021. Distributors are optimistic about future business performance.
Sales & Marketing
Article
Next Generation Customer Stratification: Driving Performance in 2021
With the benefit of today’s data tools, visualization software and reporting tools, customer stratification is more valuable than ever.
Texas distribution center allows distributor to practice what they preach on automation excellence.
Distributors know we are not out of the woods yet, and they are planning accordingly.
Sales & Marketing
Article
Next Gen Customer Stratification: Driving Performance in 2021
With the benefit of today’s data tools, visualization software and reporting tools, customer stratification is more valuable than ever.
Technology
Article
Commentary: Content May Be King — But There is a Catch
Many distributors are under the assumption that if they load a bunch of content onto their website and/or into one-off marketing emails, they’ve done their job. But such a Create It and They Will Come...
Sales & Marketing
Article
6 Website Mistakes That Are Sinking Your Sales (And How to Fix Them)
Have you been wondering why the investment in your website is not resulting in a big increase in sales? If so, you’re not alone.
Sales & Marketing
Article
Checklists for Generating, Managing and Sustaining Growth
In 2021 planning, move beyond the traditional ways of doing things and embrace the new normal – especially if you want to grow.
Research
Article
Is the V-Shaped Recovery for Real?
The market appears to be experiencing a quicker turnaround from the pandemic-induced downturn than originally expected.
Sales & Marketing
Article
How to Reframe Outdated Sales Operation Assumptions
Indian River Consulting Group’s Mike Marks argues that sales transformation cannot happen for a distributor without releasing these long-held beliefs.
Sales & Marketing
Article
Commentary: Pump Up the Empathy, Get Customers’ Attention
Bringing your sales and marketing teams together on customer communications and interactions is a great way to ensure you are capturing a broader picture of what clients are going through right now.

