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Commentary: Content May Be King — But There is a Catch

Many distributors are under the assumption that if they load a bunch of content onto their website and/or into one-off marketing emails, they’ve done their job. But such a Create It and They Will Come strategy can be a waste of time and resources.

December 9, 2020

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Customer Journey and Experience Concept. Hand Raise Up a Paper Plane against the Wall, Graphic and Text about Client's Journey as background. Side View

Customer Journey and Experience Concept. Hand Raise Up a Paper Plane against the Wall, Graphic and Text about Client’s Journey as background. Side View

Did you tune in for our latest Sales GPS Roundtable? The Dec. 8 rendition of the live Zoom chat between MDM CEO Tom Gale, Indian River Consulting Group Co-Founder Mike Marks and guests Kevin Dean and Mike Moore got straight to the point: 2020 fundamentally changed the relationship between distribution sales and marketing teams and emphasized their joint obligation to customers. You can view the event in its entirety on demand here. In reinforcing their argument about the need for a growing collaborative relationship between sales and marketing, Dean, CEO of digital marketing agency ManoByte…

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