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Sales & Marketing

Commentary: Pump Up the Empathy, Get Customers’ Attention

Bringing your sales and marketing teams together on customer communications and interactions is a great way to ensure you are capturing a broader picture of what clients are going through right now.

By Elizabeth Galentine

September 24, 2020

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empathy at work seen through paperclips

For those of you who missed the recent virtual edition of MDM’s

Sales GPS conference

, the event was packed with takeaways that can apply to your business immediately — many with little to no need to make any new financial investments. That’s not to say that financial investment is the top impediment or most important indicator of how difficult it will be to implement a change in your business. I would argue, in fact, that financial considerations can rank well below factors that are often seen as ‘soft’: company culture, openness to change and even mental fortitude. That’s one reason why I…

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