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Commentary: Expectations Hinge on a Better Second Half

Distributors, manufacturers and industry representatives alike are pinning their expectations for the year primarily on the speed of the vaccine rollout. With that in mind, they are largely bullish on the second half of the year.

January 23, 2021

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Do you remember where you were at this time last year? I was in Washington, D.C., on my first (and ultimately last) business trip of the year as an attendee of the National Association of Wholesaler-Distributors annual conference. Overall, there was little talk of the nameless virus spreading on the other side of the world that would soon reshape the rest of the year for all of us.

One year later, I am yearning — a word I do not use lightly — to be able to talk about COVID-19 in the past tense. But we aren’t there quite yet.

In speaking personally with nearly a dozen distributors to kick off…

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