MDM’s top news briefs from News briefs from January 26 – February 10, 2020.
Research
Article
State of Distributor Marketing, Pt. 1: Combine Digital with Traditional Marketing to Grow the Revenue Pie
The race to embrace digital marketing can put you in a strong position with clients, the MDM/Real Results Marketing 2019 State of Distributor Marketing survey shows, but dont elevate online efforts at the expense of...
Technology
Article
Protect Your Company from Ransomware With These Inexpensive Tips
Ransomware has evolved into a billion-dollar enterprise, affecting two-thirds of small to medium-size businesses in the past 12 months, the Ponemon Institute and Keeper Security reported in a recent study. Yet many in this group...
Operations
Article
Beyond the Basics of Inventory Management
There are well-known quick fixes an inventory management solution can bring to a distributor, such as cutting back on disappearing products or eliminating user error from incorrectly typed SKUs on a manual tracking spreadsheet. But...
As we usher in the next year and decade, its timely to take a hard look at your own definition of value and whether its kept up with the changes in your customer segments, suppliers...
Sales & Marketing
Article
Wholesale Distribution Value Series: Creating Value with Inside Sales
Most distributors dont view their inside sales team as a proactive sales force. Its relatively rare for inside sales reps to make outbound calls to generate more business or to employ active selling techniques. In...
Strategy
Article
Build a More Efficient Operation
Distributors site improved efficiency as a panacea for growing competitive pressures in a slowing economy, but often dont know where to start.
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Operations
Article
What Do You Have to Offer the Next Generation of Employees?
Add recruiting to the list of processes that distributors should consider overhauling to successfully compete and engage the increasing numbers of Gen Z prospects perusing social media to find the ideal workplace. Subscribers should log-in...
Research
Article
The Coming Commoditization of Distribution
This multipart series will explore the convergence of trends that is both drawing and enabling these new competitors and others into the distribution market.
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Sales & Marketing
Article
6 Decision Criteria for Developing a Customer-Centric SKU Management Plan
Play the role of a critical customer, focusing on availability, urgency, reliability, accuracy and individual SKU characteristics.
Research
Article
Commentary: Market Continues to Show Signs of Slowdown
Growth decelerated 80 basis points versus last quarters Baird survey.
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On average, businesses reported year-over-year revenue growth at +2.4% in the third quarter of 2019, which is below the forecasted +3.1% level, according to the latest Baird Industrial Distribution Survey, conducted in partnership with Modern...

