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Strategy

Commentary: Where Does Your Business Fall on the Commoditization Spectrum?

A sense of urgency in developing or enhancing a digital strategy for your business could be a core theme of 2020. The key word? Marketplaces.

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February 10, 2020

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This was my first year attending the National Association of Wholesaler-Distributors Executive Summit and I found the energy at the event to be distinguishingly palpable. If I had to boil the source of the enthusiasm down to one word it would be: Marketplaces. A sense of urgency in developing or enhancing a digital strategy for your business was a core theme. 

When NAW moderator Mark Dancer, author of Innovate to Dominate: The 12th Edition in the Facing the Forces of Change Series, asked speakers what distributors can do to help customers in a time of crisis, Alex Moazed, founder and CEO of…

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