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Strategy

What Global Industrial’s Trade Show Revealed about its Customer Growth Strategy

MDM got an inside look at Global Industrial’s national trade show, where the MRO distributor’s product breadth offered a window into its growing focus on customer verticals and deeper account relationships.

October 8, 2026

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All photos by Global Industrial

MRO distributor Global Industrial’s two-day national trade show just outside Dallas seemed to me to be about more than showcasing product assortment and supplier partners. It felt like a physical representation of the company’s push to become a broader and more deeply embedded partner to the customers it already serves. If you know a little about Global’s strategy under CEO Anesa Chaibi, who

took the top post in 2025

, it is easy to walk a typical trade show floor and see the seeds of bigger ideas taking shape. The company has been putting greater emphasis on…

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