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Alibaba Group Wants to Recruit You

The global e-commerce platform's business model is built around the premise of making it easier for distributors and manufacturers to do business around the world, says John Caplan, president of North America B2B and chief growth officer, global B2B.

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By Elizabeth Galentine

February 10, 2020

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The global e-commerce platform’s business model is built around the premise of making it easier for distributors and manufacturers of any size to do business around the world, says Caplan. B2B companies that join for a $2,400 fee will have a ‘storefront’ that is visible to the world — without a requirement to share commissions or customer data.

With hundreds of events targeting small businesses in the United States planned for 2020, Alibaba Group wants the U.S. market to know the China-based B2B marketplace is open for business in America. The website, Alibaba.com, has been accessible to…

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