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State of Distributor Marketing, Pt. 1: Combine Digital with Traditional Marketing to Grow the Revenue Pie

The race to embrace digital marketing can put you in a strong position with clients, the MDM/Real Results Marketing 2019 State of Distributor Marketing survey shows, but dont elevate online efforts at the expense of traditionally profitable opportunities.

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By Jonathan Bein

December 20, 2019

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The race to embrace digital marketing can put you in a strong position with clients, the MDM/Real Results Marketing 2019 State of Distributor Marketing survey shows, but don’t elevate online efforts at the expense of traditionally profitable opportunities.

Distributors are focusing more on digital marketing vehicles — email, search and social media — and less on more traditional avenues, such as print catalogs and collateral, trade shows and branch-based events, an analysis of five years of survey data reveals. In general, the ongoing shift to digital is a good thing for distributors.…

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