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The second of this three-part series examines the HVACR distributor’s decade-transformation of its digital commerce offering, which the company says is still in the early stages of organizational adoption.

This year is shaping up to have less than half the annual growth that was originally projected, illustrating longer-than-expected industrial softness.

What homework precludes your hard-earned expansion into a new state? We spoke with a distributor well-versed in recent growth to learn what has been involved.

Consider perfecting these four pillars to create a company culture that supports and encourages innovation in distribution.