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COVID Fueled Tech Upgrades; Momentum Defines 2022 Expectations

The ups and downs of COVID-19 made distributors re-think how they use technology to connect with customers; that’s likely to accelerate in 2022.

January 19, 2022

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COVID variants and supply chain pressures continue to challenge the industry across many levels. Distribution leaders, however, have used the ebbs and flows of nothing-like-normal to not only adapt to market disruptions, but to leverage emerging technology upgrades more aggressively to head off future headaches.

COVID variants and supply chain pressures continue to challenge the industry across many levels. Distribution leaders, however, have used the ebbs and flows of nothing-like-normal to not only adapt to market disruptions, but to leverage emerging technology upgrades more aggressively to head off future headaches.

  • Some distributors have tightened operation controls during the pandemic, in part because tech enhancements have improved efficiencies.
  • Suppliers also are leveraging existing tech to manage potential shortages, but team member roles have also refined to manage additional inventory complexity and mitigate ongoing logistics issues.
  • Companies are using tech to improve reporting and data collection so customers can benefit from “increasingly refined analysis and better decision-making,” one exec says. But analytics adoption is not as universal.

COVID variants and supply chain pressures…

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