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2022 Distribution Technology Outlook: Tech Investments to Strengthen Process

Look for technology that will assist with distributors' ongoing challenges through sales enablement, automation, e-commerce, AI and more.

January 3, 2022

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COVID Fueled Tech Upgrades; Momentum Defines 2022 Expectations

There is opportunity in the New Year for technology advancements to address many of the challenges facing distributors, but that technology will be most beneficial when coupled with a strong operational base. “Companies need to make sure that any investments align with their processes,” says Dave Haley, customer success executive at supply chain software consultancy

Open Sky Group

. “The best technology cannot cover for a bad process. In fact, it is likely that new tech will exacerbate flawed processes.”

Sales enablement

For example, many distribution sales departments are rethinking their…

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