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Technology

Tech Investments at the Core of Distributors’ 2022 Growth Strategies

Customer engagement often begins and ends with robust technology.

September 9, 2021

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Digital marketing. Businessman using modern interface payments online shopping and icon customer network connection on virtual screen. Business innovation technology concept

• Those with basic e-commerce capabilities look to move from plug-and-play to customized solutions. 

• Distributors are focused on building more robust online catalogs.  

• Artificial intelligence and machine learning are fueling distributors’ automation capabilities.  

The onset of the pandemic turbocharged the development and deployment of e-commerce sites as customers sought to conduct more of their business online. Don’t expect this to slow down in 2022, say respondents to MDM’s annual Trends survey. Another driver for e-commerce sites, as well as the overall use of digital tools, is the…

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