Technology

Emerging technology is becoming more specific, more capable and more fluent in how wholesale distribution operates. Here, NAW’s Dan Schuberth offers his perspective on how the advantage will go to companies that pair it with...

Amazon expanded its Seller Assistant with persistent memory, always-on workflows and integrations with outside AI tools, giving marketplace sellers more ways to automate pricing, inventory and listing tasks amid a broader wave of investments across...

AI can now turn quotes and orders around in minutes, but speed alone won’t create a competitive advantage. This article explains how distributors can convert newly freed capacity into proactive selling — directing reps toward...

Outside sales reps spend hours each week reconstructing customer visits in CRM systems built around reporting rather than field work. This piece examines the hidden data-entry tax — and where rep-approved AI could help close...