Sales & Marketing

AI can make room for the human connection that actually wins business. Read how artificial intelligence in distribution can reengineer highly manual processes into ones that are faster, more accurate, and yes, more human.

For many distributors, Special Pricing Agreement management has become an administrative burden to survive, not something to optimize. The first of this three-part article series explores how SPAs represent hidden margin for distributors and a...

As inflation cools, many CEOs are easing off pricing discipline — a costly mistake. This article explores how “pricing anxiety” paralyzes even top performers; why most pricing transformations fail; and what decisive actions leaders must...

How many times has your team discussed “fixing our contract pricing process” without defining what systematic contract governance actually looks like? The second of this two-part series covers what the renovation process for contract pricing...