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The Central Role of Technology

Distributors and manufacturers are increasingly investing in digital capabilities to reach larger audiences, understand customer preferences and grow their business.

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By Elizabeth Galentine

September 25, 2019

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During the second quarter of 2022, MDM podcast guests covered and array of topics, including sales transformation, transparent communication practices and shifting leadership roles in distribution.

During the second quarter of 2022, MDM podcast guests covered and array of topics, including sales transformation, transparent communication practices and shifting leadership roles in distribution.

Distributors and manufacturers are increasingly investing in digital capabilities to reach larger audiences, understand customer preferences and grow their business.

When MDM asked respondents to our Trends survey to share how they are planning to build revenue over the next 12 months, the second-most popular response was, “improving e-commerce capabilities.” Similarly, e-commerce led the pack when we asked for the top-three technologies they intend to explore in the next 12 months: e-commerce (50.4%), CRM (41.7%) and pricing (29.5%). 

What is driving this investment in technology? The top…

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