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Strategy

Ohio Power Tool Optimizes its E-commerce and Online Presence

By investing in and embracing an e-commerce strategy nearly 20 years ago, this Columbus, Ohio-based distributor brings in more than half of its sales from its website, with both web and local business growing about 20% each year for the last several years in a row.

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June 10, 2019

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By investing in and embracing an e-commerce strategy nearly 20 years ago, this Columbus, Ohio-based distributor brings in more than half of its sales from its website, with both web and local business growing about 20% each year for the last several years in a row.

Ohio Power Tool has a long history of robust sales growth, achieved through a continual focus on improving its e-commerce capabilities, online presence and search engine optimization. In fact, the family-run business with 35 employees based out of Columbus, Ohio, “has been at the forefront of digital development and e-commerce for…

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