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Lawson Products Invests in ‘Boots on the Ground’ Strategy

Chicago-based industrial distributor has a straight-forward approach for fueling its growth through the remainder of 2021 and beyond.

June 24, 2021

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Lawson Products 1Q 2022 sales

MRO distributor Lawson Products, Inc. (NASDAQ: LAWS) and private investment firm LKCM Headwater Investments reached a merger agreement that will allow Lawson to combine TestEquity and Gexpro Services in an “all-stock transaction.”

• Lawson Products intends to add more sales reps in 2021 to serve its approximately 90,000 customers.

• The company’s ongoing growth strategy includes developing new sales territories.

• The distributor is investing in improved technology to increase sales rep productivity with enhanced backend customer support.

As a distributor that takes pride in its high-touch approach for serving its customers, Lawson’s goal this year is to add more sales reps, according to EVP and CFO Ronald Knutson, who, along with President and CEO Michael DeCata, spoke earlier this month at the UBS Global Industrials…

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